Our Digital Approach
We found the sweet spot where social and programmatic work together to produce the best result. Campaigns usually have enhanced performance with the below approach.
Multi channel approach with selected social channels and programmatic.
Shared Objective between both channels, utilizing each channel to its maximum potential of the marketing funnel
Maximising TOM Awareness across the web as well as social platforms
We Have A Solution
Smart Retargeting
Only retarget users who are demonstrating high intent on site instead of all audiences visiting the site, ensuring maximum media efficiency at lower costs
Future-Proof Targeting
Data-focused targeting, combining both contextual and semantic data to reach out to highly relevant and scalable audiences in brand-safe environments
Data-Led Creative Formats
We support our arsenal of innovative and cutting-edge creative formats with a data-led approach, showing our creatives in the right environment for your target audience
E2E Campaign Strategy
Specially customised E2E strategy to achieve key objectives effectively with high cost-efficiency
OUR E2E CAMPAIGN PROCESS MAP
Understanding the Brief & Analysis of Target
Audiences
- Audience & Keyword Research
- Competitive Analysis
- Identifying suitable channels to reach target audiences
Formulating Proposed
Target Strategy & Data
Segments
- Curation of Custom Audience Lists for Programmatic (if applicable)
- Identifying and creating Interest Segments in Social Media Channels (if applicable)
- Working with Data Partners for a multi-pronged approach for higher effectiveness
Multi-channel
Optimisation
- Combination of Human input and AI Machine Learning optimisation towards higher performance and KPIs
- Fluid approach, assessing effectiveness of different targeting strategies and data segments
Detailed Reporting with Insights & Recommendations
- Weekly reporting in a dashboard format
- Identifying issues in the campaigns as well as solutions to tackle the problem
- WIP calls with clients to walk through ongoing processes and work together to boost campaign effectiveness
DATA PARTNERS
BRAND SAFETY
We serve ads to real people within safe environments, where they are seen. Brand Safety is the core foundation of our campaigns. For all campaigns that we run, we focus on:
VALIDATING SAFE PROCESSES
BUYING SAFE INVENTORY
ENSURING SAFE PLACEMENTS
REPORTING
Discover Customer Insights
Find out how your customers behave on the web to optimise towards the best performing activities.
Maximise Media Efficiency
Learn what device, location and content your users regularly visit before converting.
Improve Campaign Performance
Understand the interests and preferences of potential new customers to uplift results.
OOH SOLUTION
Similar to how we back our creative capabilities with data-led capabilities, we back our OOH executions with digital “support” where possible, utilising certain technologies to increase the effectiveness of OOH.
Depending on the target market, we would devise an all-round strategy, recommending the appropriate OOH placements to reach your desired audiences.
Location Targeting via programmatic to pinpoint areas around certain OOH placements and reach out to audiences in the vicinity to increase TOM awareness.
Showcase similar creatives on digital to create a higher impact for both Digital and OOH campaigns.
LOCATION TARGETING
HIGHER IMPACT
